在这世界的角落
China AI-generated actress’s contact lens ad pulled after netizen backlash its credibility_我的网站
A |
The AI persona, Fang Taozi, rose to fame as the female lead in hit short drama The Laid-off Girl, which has garnered more than 200 million views.
In the now-removed ad, Fang said the lenses were "comfortable to wear all day" and the product used a technique to keep them stable, urging users to "blink with confidence," China Youth Daily reported on Sunday.
The claims drew fierce backlash from Chinese netizens, who argued the virtual AI figure cannot wear contact lenses, making its "personal claim of comfort" entirely "uncredible and misleading to consumers." The video is no longer searchable on her page, and her agency did not immediately comment, according to the report.
Lawyers said colored contact lenses are regulated as Class III medical devices in China. The country's Advertising Law prohibits using a spokesperson to recommend or certify medical devices, and such ads must undergo review before publication.
The Advertising Law actually stipulated that a brand ambassador must personally try the product first before endorsing it in an ad.
Wu Xiaolin, a Beijing-based lawyer, told the Global Times that under the law, an advertising endorser is defined as a natural person, legal entity or other organization making a recommendation in its own name or image.
"AI digital humans do not have independent legal personality and cannot be advertising endorsers," Wu said, adding that advertisers still bear responsibility for the truthfulness of content and may face penalties for false advertising.
While AI digital avatars are not bound by the legal clauses governing human endorsers, Wu stressed that the ad's firsthand usage experience claims constitute alleged false promotion. Relevant legal liabilities for false advertising will fall on the brand advertiser and the campaign operator rather than the AI avatar itself.
Shanghai-based outlet The Paper reported that Fang's first commercial deal on July 31 listed rates as high as 258,000 yuan ($38,236) for videos exceeding 60 seconds, outstripping many human influencers with millions of followers. An MCN agency source later cast doubt on those figures, saying the actual rate was about 88,000 yuan.
A Global Times reporter noticed that the rise of AI short drama commercial endorsements has become a prevalent industry trend in China, with virtual leads of multiple popular short dramas regularly posting sponsored content for beauty, skincare, beverage and other consumer brands.
Feng Anrong, a director who runs an AI production studio, told the Global Times that commercial endorsements have become a major revenue source for many short drama production teams.
As AI-generated marketing expands, the controversy has exposed a grey area with legal provisions in place and regulatory oversight inadequate. A consumer hotline told local media that the matter has been referred to market regulators in the local district for handling, per China Youth Daily.
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B | 1月9日清晨，一款名为Fightcamp的智能拳击训练产品在2019年出现在CES消费电子产品上，引起了游客的关注。Fightcamp最初是一个专业的训练拳击手和战士的工具，但现在它已经成为一个流行的产品。到2018年底，该公司的研发团队决定扩展到全民健身领域，提供“全套”餐饮（995美元），包括您需要的一切：沙袋、手套、跟踪器、肩带和地垫。
C | 如果你买这套，你可以在家里买到拳击馆。原理并不复杂。它的设计者把传感器放在手套和木桩中，这样每个选定的命中数据都可以被记录下来并转换成可量化的数据。
D | 它将培训师的数据反馈到屏幕上，与现场教练的视频相匹配，然后再反馈数据。只是别人还没做，所以这个产品看起来很有趣。除了整体销售之外，它的商业模式还要求用户以每月49美元的价格订阅应用程序（相当于购买课程），以充分利用Boxer Complex。
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Published on:20:46:45
